If you’ve been hearing foreign languages spoken on the slopes or around town recently, two advertisements that most recently ran in Tuesday’s Aspen Times might help you hone in on what kind of international visitors are here these days.
Ski Brasil, a Brazilian ski tour operator with a winter presence in Aspen, ran an ad on page A4 in Portuguese, reminding its Brazilian clients that it is always available to help with any details of their vacations. And a full-page ad by Joshua and Co. real estate on page A13 tells Russian visitors in their own language, “Let us show you around during your stay.”
The ads show the increasing significance of international business, particularly this ski season when several countries’ currencies are strong compared to the American dollar and many domestic markets are still recession weary.
