Stirling Sotheby's parent company opened a new franchise in Moscow, the company announced Wednesday. The new franchise, part of the Sotheby's network, will offer area agents a chance to capitalize on investors stuck in a high-priced locale, says Roger Soderstrom, owner of the Orlando franchise. "Moscow has the most expensive real estate per square foot in the world today," Soderstrom told Orlando Business Journal. "[Investors] think our prices in Central Florida are giveaway prices."